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Prime Focus Realty

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OUR NAME STORY

At Prime Focus Realty, “Prime” reflects our commitment to the highest quality and success, while “Focus” represents our dedication to keeping attention on what truly matters. Combined, the name “Prime Focus” represents our commitment to excellence and clarity at the center of everything we do.

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Vision

We aim to become the top listing agent team and the first name that comes to mind when people decide to buy or sell real estate. Our goal is to establish ourselves as a dominant and dedicated presence in the community. Additionally, we aim to build a brand that sets the foundation for success, empowering our agents to be the preferred choice for clients in our market.

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UNIQUE VALUE PROPOSITIONS

We are dedicated to simplifying a complex process by guiding the client through every step and devising a bespoke plan using our 4P framework.

HOW PRIME FOCUS REALTY ILLUSTRATES THIS VALUE:

We believe in the 4 P’s: planning, preparation, pricing, and presentation. Our goal has always been to capture as much market share as possible and grow with the area’s development, offering unique value through these four principles.

  • Planning: From the very first conversation with a seller, we develop a clear plan that will guide them to a successful close. This ensures that we are all on the same page and fully prepared for every step of the process.
  • Preparation: We understand that success starts with getting the home ready for sale. We don’t rush into listings; we take the time to ensure everything is in its best possible condition. This includes providing professional services such as staging consultations at no extra cost and helping clients optimize each space. We also bring in cleaners, handle power washing, and ensure the home is spotless inside and out. Once everything is ready, we bring in a professional photographer to capture the home in its best light.
  • Pricing: Pricing is key to ensuring the home appeals to a broader market. We develop a pricing strategy that balances maximizing value with attracting the right buyers, setting the stage for a competitive sale.
  • Presentation: We market homes in a way that creates a sense of urgency and makes potential buyers feel they need to see the property immediately. Every aspect of the process, including planning, preparation, and pricing, leads to this. We only list homes on Thursdays to roll out properties strategically, creating demand and a fear of missing out. This approach drives traffic to our listings, ensuring a strong response and ultimately leading to the best offers.

Real estate is one of the most significant financial investments a person can make. We ensure that we are just as invested in our clients’ homes as they are, which helps build trust.

HOW PRIME FOCUS REALTY ILLUSTRATES THIS VALUE:

  • We believe in trust, honesty, and integrity in our work. From the first meeting, we make it clear that we won’t just tell clients what they want to hear—we’ll tell them what they need to know. Our commitment to doing what’s best for our clients requires us to be upfront and direct, ensuring they fully understand the situation.
  • We recognize that real estate decisions are some of the most significant financial decisions clients will make. We prioritize honesty to ensure our clients are fully informed, avoid potential issues down the line, and guarantee they feel confident in every decision.
  • We are deeply invested in our clients’ success. Unlike agents who list and leave, we are committed to achieving the best outcomes for our clients. For the things we may not be able to handle ourselves, we help connect our clients with the right professionals to ensure they get the support they need throughout the process.

Communication is key, and we are committed to providing our clients with consistent, transparent communication, ensuring they know what’s happening at every step.

HOW PRIME FOCUS REALTY ILLUSTRATES THIS VALUE:

  • We recognize the importance of effective communication in the real estate industry. From the beginning, we prioritize direct communication with our clients, ensuring they remain informed and engaged throughout the process.
  • As straight shooters, we provide clients with clear information upfront, eliminating potential misunderstandings or disconnects.
  • By maintaining open lines of communication, we aim to prevent issues before they arise and ensure a seamless and enjoyable transaction for our clients.
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Meet the Team

At Prime Focus Realty, our team is the cornerstone of everything we do. Rooted in integrity, expertise, and a deep commitment to client success, each member of our team brings a proactive, thoughtful approach to real estate. We’re not just agents — we’re trusted advisors, skilled negotiators, and compassionate guides who walk with you every step of the way. Whether it’s your first home or your forever home, we focus on what truly matters: your goals, your needs, and your peace of mind. Get to know the people who make Prime Focus Realty the first name in real estate across Sacramento, Placer, El Dorado, and Yolo Counties.

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Join Our team

Are you a motivated real estate professional who leads with honesty, values transparency, and strives for real results? At Prime Focus Realty, we’re not just building a high-performing team, we’re cultivating a culture rooted in trust, support, and sustainable growth. We go beyond the transaction. We invest deeply in our clients, and in each other, every step of the way. If you're ready to grow with a team that brings clarity, care, and purpose to everything we do, let’s start the conversation.

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With You Every Step of the Way

I take your sale seriously, guiding you through the entire process with personal attention and a strategy designed to get you the best possible outcome.

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Contact Details

PRIME FOCUS REALTY

Harold Frink | CA DRE# 01296862

 

(916) 718-7807

[email protected]

 



1150 Iron Point Rd Ste 150
Folsom CA 95630

 

 

Contact Broker-Of-Record
HILARY SAUNDERS
Corporate License No. 02014153

[email protected]